CBBC Announces New Executive

NEWS RELEASE

For immediate release:

Calgary, Alberta

DATE: March 16, 2011

Canadian Beef Breeds Council Announces New Executive

The Canadian Beef Breeds Council (CBBC) wishes to announce the results of the recently held Annual General Meeting and Board of Directors Meeting held Wednesday, March 9^th. The board re-elected Allan Marshall, Canadian Charolais Association as President, and re-elected Byron Templeton, Canadian Hereford Association as 1^st Vice President. Newly added to the Executive were Doug Fee, Canadian Angus Association and Roger Davis, Davis-Rairdan Embryos International.

“We are delighted with this additions of Doug Fee and Roger Davis to the Executive of CBBC and look forward to working with them”, says President Allan Marshall. “Our focus for Canada’s purebred beef cattle producers continues with ongoing projects such as international market development through the Canadian Cattlemen Market Development Council and the Legacy Program, CBBC-BIXS value chain system and Producer Business Tools, including cost of production, sales reporting and benchmarking, with the view to promoting the purebred sector both domestically as well as internationally.”

The Canadian Beef Breeds Council is the recognized representative of Canadian seed stock producers by government and industry, while effectively promoting Canada as the source of quality beef cattle genetics.. Its members include national breed associations that in turn represent producers of breeding stock. Associate CBBC members are exporters and service providers. The Canadian Beef Breeds Council exists to represent and promote Canadian pedigreed beef cattle genetics domestically and internationally

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For more information:

Allan Marshall, President, Canadian Beef Breeds Council (CBBC)

futureal@telusplanet.net; www.canadianbeefbreeds.com T: 403.730.0350, C: 403.588.5282