CBBC Setting New Directions

Canadian Beef Breeds Council is contacting each of its breed association members as well as exporter and service provider members for their input into the role of CBBC and the services it provides. Mauricio Arcila, Technical Services Coordinator, will be contacting each breed association member in the days ahead and reviewing the following : 1) Defining your market, both domestic and export; 2) Where do you see potential new markets? What is your process for identifying new markets, both domestic and export; 3) What could the CBBC be doing for you to support your goals, both domestically and internationally? 4) Define your relationship with trade/sales facilitators and any issues that have been encountered? 5) Research. What would your top three research guidelines be regarding genetics industry issues should the CBBC gain access to research funding? 6) Service Provision by the CBBC - you will be invited to rank various services that CBBC provides currently and ones that you would like CBBC to offer in the future; 7) Reporting on sales to demonstrate value - is there anything that you believe important for us to keep in mind while designing a template with CanFax for reporting purebred cattle sales domestically and internationally? We look forward to hearing from you!