CBBC Announces recipient of Don Matthews Memorial Award

For immediate release:

Calgary, Alberta

March 16, 2011

CANADIAN BEEF BREEDS COUNCIL

BOB PRESTAGE RECEIVES AWARD

Bob Prestage, owner of Arklow Angus and Wicklow Angus and a purebred Angus breeder, received the Don Matthews Memorial Award for Excellence in Animal Health at the Annual General Meeting of the Canadian Beef Breeds Council (Council) held in Calgary, March 9, 2011.

The Award is presented by the Board of Directors of the Council to individuals who have contributed exemplary service to the development of the Canadian purebred beef cattle industry in the field of animal health. Bob Prestage has a lifetime experience in the livestock industry as a beef specialist, breeder of purebred beef cattle and international marketer of livestock genetics. He is a knowledgeable judge of cattle, understanding both performance records and physical characteristics. He specializes in the logistics of shipping live animals, semen and embryos all over the world. Bob has been extremely involved as a volunteer in his industry and his community

Bob Prestage is a distinguished lobbyist for animal health and welfare and is recognized as a leading international spokesperson for the purebred cattle sector,” said Allan Marshall, President of CBBC Board of Directors. “He has been instrumental in helping resolve agricultural trade access issues and we consider him a champion of the purebred beef cattle sector.”

The Don Matthews Memorial Award for Excellence in Animal Health was instituted in the honour of the late Don Matthews, Angus breeder, and a past President and driving force behind the Canadian Beef Breeds Council. Matthews had a passion for matters relating to animal health and international trade, foundational pillars of the Council.

The Canadian Beef Breeds Council is the recognized representative of Canadian seed stock producers by government and industry, while effectively promoting Canada as the source of quality beef cattle genetics.. Its members include national breed associations that in turn represent producers of breeding stock. Associate CBBC members are exporters and service providers. The Canadian Beef Breeds Council exists to represent and promote Canadian pedigreed beef cattle genetics domestically and internationally.

For more information:

Brett Campbell, Executive Vice President, Canadian Beef Breeds Council

brett@canadianbeefbreeds.com

T: 403.730.0350, C: 403.901.5090